The Impossible Foods project came to us as a referral from their communications team member who knew our work with executive storytelling from a prior workplace. Our key objective on this project was to better frame a powerful yet scientifically-driven chart, the Chief Scientist and CEO favored when speaking to media and other mainstream audiences. As a communications expert, the CCO knew simplicity and clarity were paramount. We worked with her to better understand the most impactful points of why this chart was a favorite communication tool and we framed it around the claim to "Turn back the clock" on climate change. Relevant facts and figures were properly incorporated into a story, while our team maintained the distinct branded illustration style in new custom graphics. The end result is a series of slides that addresses climate change, biodiversity and deforestation, yet keeps it easy to understand, and within the framework of larger Impossible Foods branded communication points.